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Here are a few tips on how to produce a great press release that gets results

Ahh the humble press release – unquestionably the most basic yet the most impactful communication tool at your disposal. Some organisations have a consistent stream of stories whilst others could be sat on a plethora of great profile-raising stories that they just don’t know about.

But once you have unearthed those stories which you think your Press Release Services audiences will be interested in hearing about, you need to ensure that your press release is media-friendly – designed to make the lives of busy editorial departments that much easier.

Here are a few tips on how to produce a great press release that gets results.

Make sure your story is newsworthy in the first place: Will people outside the confines of your four walls be interested? Does the addition of a new member of staff really constitute a press release, unless of course that new member is a well-known senior Best Press Release Service figure in your sector? Does it communicate new findings? Is it topical? In other words, you need to ensure your press release is relevant, timely, unique and useful – don’t treat it as an advertisement for your business.

If you have a trumpet to blow, then blow it: Don’t be afraid to boast about your achievements. Much like having a CV, your press release is designed to communicate the things that make you stand apart from your competition, infer information or simply remind your audience of who you are and what you do – providing Best Press Release Distribution there is a newsworthy element attached to it, of course. For instance, have you secured a new contract, won an award, hired a new CEO, expanded into new markets or territories, released a new product or service, outgrown your existing premises and relocated, celebrated a milestone or anniversary, or perhaps you simply have some tips on how your audience can improve their experiences of a common problem…the list goes on.

Have a bold headline: Again like a CV, you only have a few seconds to Free Press Release Submission Sites grab the attention of your reader – in this case a journalist or editor. Give your headline a hook to grab their attention and prompt them to want to read more.

Start with a strong opening paragraph: The entire content of your press release needs to be summed up in your opening paragraph. The who, what, when, where and why should all be addressed and the tone of this paragraph will be ‘This is what I am going to tell you’; the body Press Release Writing Services of the will contain the ‘padding’, or as my PR tutor once told me this is the ‘Now I’m telling you what I told you I was going to tell you in the opening paragraph’.

Limit jargon: Always consider your audience – will the journalist reading your press release fully understand the lingo used in your industry? If not then err on the side of caution otherwise you may find your beautifully crafted jargon-laden press release will end Press Release Submission Sites up being sent to the trash bin rather than the printing press. Remember, your job is to make the journalist’s job easier – if they have to spend time deciphering jargon, this will reduce the chances of your press release getting the media coverage you want.

Avoid clichés: One sure-fire way to alienate any journalist is the use of clichés in a press release. Avoid including nondescript, unoriginal self-aggrandizing statements such as ‘must have’, ‘revolutionary’, ‘market leader’, ‘essential’, ‘great service’, or ‘saves customers money’ – you want to be seen as different and unique to your competitors, so don't use the same identikit language that they do.

Include ‘anchors’: Most press releases will appear on the online versions of each media, which presents you with a great opportunity Free Press Release Sites to embed keyword hyperlinks to areas of your website where you want people to go. For example, if you are writing that a ‘New survey finds that lawyers are the most underpaid of all professional services’ (ahem, well I doubt any survey would say that!) you could hyperlink the words ‘lawyers’ and ‘professional services’ to relevant areas on your site.
Add imagery: Include a high resolution JPEG of your logo at the top of your press release. Also include a good quality photograph too, especially if announcing a new hire Best Press Release Distribution Service or details of an event – this will help your release to stand out and gives more ‘character’ to your story, but more importantly it will stand out both on a website and within your target print publication.

Get the right tone of voice: Press releases are designed to convey facts, so the use of decisive language will breathe life into your story. Instead of saying ‘Company X has entered into a partnership with’, go with ‘Company X has Press Release Writing Service partnered with‘. Similarly, rather than say ‘The Health Board Committee demonstrated hostility over the proposed ward closures’, go with ‘The Health Board Committee was enraged over plans to force ward closures’.

Finally, check, re-check and check again: Make sure you have all the facts correct and verified, that personal opinions are based on the facts not hearsay. Fundamentally, ensure that you have proofread your press release before distributing it – there is nothing more Video Press Release embarrassing than sending out a release which contains misspelled words.

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