Estée Lauder contiguous announced that it has signed 1 of the manner industry's brightest stars, Adut Akech, arsenic its newest Global Brand Ambassador. Adut volition diagnostic successful constitution and skincare campaigns across digital, in-store, TV and print, with her archetypal campaigns debuting July 2021. Adut joins the existent roster of Estée Lauder planetary talent, including Ana de Armas, Anok Yai, Bianca Brandolini D'Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.
"Adut is 1 of fashion's biggest and astir influential stars," said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. "We judge her unthinkable story, property and quality volition help us proceed to animate and link with our consumers and found her arsenic a beauty icon of her generation."
"To beryllium portion of the Estée Lauder family is simply a imagination travel true," said Adut Akech. "Estée Lauder has such an astonishing heritage, and the communicative of Mrs. Estée Lauder continues to beryllium an inspiration to women astir the world. Like her, I anticipation to animate girls everywhere to ne'er springiness up connected pursuing their dreams."
About Adut Akech
Adut Akech is presently 1 of the fashion industry's astir in-demand talents, victor of the coveted Model of the Year grant astatine The Fashion Awards successful 2019 and included connected the 2019 TIME100 Next list.
Born during a travel to Kakuma refugee campy successful Kenya, South Sudanese autochthonal Adut spent her earliest days arsenic a refugee. Adut and her household yet emigrated to Adelaide, Australia, where she joined a section modeling bureau arsenic a student. In 2016, she was formed arsenic a global exclusive for Anthony Vaccarello's debut Yves Saint Laurent show. Since then, she has go the muse of renowned designers specified arsenic Valentino's Pierpaolo Piccioli and Chanel's precocious Karl Lagerfeld, and has walked for Alexander McQueen, Calvin Klein, Miu Miu, Prada, and more.
Adut has changeable campaigns for Bottega Veneta, Chanel, Fendi, Givenchy, Marc Jacobs, Moschino, Saint Laurent, Valentino, and Versace, among others. She has besides appeared connected the covers and in editorials for American Vogue, British Vogue, Italian Vogue, Vogue Australia, Japanese Vogue, Vogue Paris, Vogue Korea, i-D, and more, working with legendary photographers specified arsenic Steven Meisel, Inez & Vinoodh, Tyler Mitchell, and Tim Walker. She is represented by The Society Management New York.
Outside of her vocation successful fashion, Adut has precocious begun moving with the United Nations High Commissioner for Refugees (UNHCR) to beforehand causes that enactment refugees astir the world. She hopes that her ain communicative tin service arsenic inspiration for galore to go more invested successful alleviating the plight of refugees.
About Estée Lauder
Estée Lauder is the flagship marque of The Estée Lauder Companies Inc. Founded by Estée Lauder, 1 of the world's first pistillate entrepreneurs, the marque contiguous continues her bequest of creating innovative, sophisticated, high-performance skincare and constitution products and iconic fragrances – each infused with a heavy knowing of women's needs and desires. Today, Estée Lauder engages with women successful implicit 150 countries and territories astir the satellite and astatine dozens of interaction points – from in-store to digital. And each of these relationships consistently reflects Estée's almighty and authentic woman-to-woman constituent of view.
Source - https://www.prnewswire.com/news-releases/estee-lauder-signs-acclaimed-model-adut-akech-as-new-global-brand-ambassador-301305265.html