For Keeps: Preserving Key Elements as Tiffany & Co.s Fifth Avenue Flagship Store Transformation Gets Underway

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For Keeps: Preserving Key Elements arsenic Tiffany & Co.s Fifth Avenue Flagship Store Transformation Gets Underway

When the iconic Tiffany & Co. flagship store opened connected Fifth Avenue and 57th Street much than 80 years ago, it ushered successful a sleek sophistication that acceptable the code for what would become one of the astir renowned New York City streets and luxurious buying districts in the world. In turn, it has go a cherished architectural masterpiece in the bosom of the Big Apple. In the 8 decades since its opening, structurally not overmuch has changed­—but the clip has come.

After the completion of the renovations, the flagship store volition reopen with premium refinements and eye-catching interior and exterior additions, including a glittering glass rooftop. 

Preserving the Past

Although lavish expansions and renovations volition catapult the flagship store into the future, immoderate of the treasured unsocial elements that make the legendary jeweler peculiar volition remain. For example, the exquisite existing vitrines, distinctive salvaged chromatic and Wheat Leaf grilles, arsenic good as amazonite details that adhd to the store’s opulent ambiance are each being preserved oregon repurposed for the revamped flagship store.

Keeping those features and incorporating them into the new design aptly reflects the house’s committedness to its affluent practice portion looking ahead—a Tiffany hallmark.

Standing the trial of time

While many of those details are virtually synonymous with the store, nothing symbolizes the marque rather similar the iconic Atlas timepiece that sits atop the limestone-and-granite building’s entrance. The nine-foot bronze-painted statue of the mythological Greek fig shoulders a timepiece that has been a portion of Tiffany’s past since 1853, erstwhile it was archetypal affixed supra the entranceway of the House’s erstwhile determination astatine 550 Broadway. Since 1940, the Atlas statue and clock person travel to symbolize the Fifth Avenue institution, recognized around the globe arsenic an emblem of Tiffany itself.

Approximately four feet successful diameter, the sculpture graces the building’s façade and boasts elegant Roman numerals. It beautifully represents the brand’s timeless appeal that spans generations. It’s the oldest extant gathering timepiece successful New York City and serves arsenic a beloved and trusted timekeeper successful the bustling metropolis. 

Everlasting muse 

Since 1983, the Atlas timepiece has inspired archetypal timepieces and a afloat scope of Atlas® jewelry and accessories that debuted successful 1995. Throughout the years, its signature Roman-numeral designs made the collections coveted among customers.

In 2020, Tiffany began discontinuing immoderate of the archetypal pieces and introduced a stunning caller lineup—Atlas X—revolutionizing the Roman numeral motif. In early 2021, the marque began rolling retired a bold new collection of jewelry, eyewear and watches that exemplify the precious quality of time. Meticulously crafted with precious metals and shimmering gemstones, the designs are defined by solid, creaseless lines, precise, graphic cutouts and intersecting pavé diamond elements.

Reinventing the acquainted is what this postulation embodies, and it dovetails wonderfully with the forthcoming flagship store renovation. Each represents an evolution that celebrates legacy, proving that embracing some volition ever shine.

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