Italian fashion designer Valentino to go fur-free

2 months ago 11
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Italian manner decorator Valentino to spell fur-free

Iconic Italian manner decorator Valentino is the latest large manner location to drop fur from its collections and unopen down its fur subsidiary, Valentino Polar. The company’s fur-free argumentation is portion of its efforts to redefine and reinvigorate the brand, which volition signifier retired fur by the extremity of the year. The Humane Society of the United States, which met with Valentino successful 2019 to sermon its fur policy, applauds the announcement.

According to Jacopo Venturini, CEO of Valentino: "The fur-free stance is perfectly in-line with the values of our company. We are moving full-steam up successful the research for alternate materials successful presumption of a greater attraction to the environment for the upcoming collections."

PJ Smith, manager of manner argumentation for the Humane Society of the United States, said: “Valentino understands that consumers privation thing to do with fur and are rewarding companies that instrumentality a basal against animal cruelty. Brands and retailers should rightfully align their argumentation with consumers’ values if they privation to stay palmy successful a satellite that cares about animals and their welfare.”

This announcement follows different caller fur-free announcements by Saks Fifth Avenue, Alexander McQueen and Balenciaga. Valentino joins a rapidly expanding radical of manner designers dropping fur, including Prada, Gucci, Armani, Versace, Michael Kors, Jimmy Choo, DKNY, Burberry and Chanel.

The municipality of Weston, Massachusetts, voted past week to extremity fur sales, joining Wellesley, Massachusetts, and the full authorities of California, which banned fur income successful 2019 pursuing akin measures successful Los Angeles, San Francisco, Berkeley and West Hollywood. The Massachusetts legislature is now considering a fur income prohibition of its own.

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