How to Rent Brewery Tours South

The craft beer movement has transformed the way people experience local culture, community, and cuisine—and nowhere is this more evident than in the southern United States. From Charleston to Austin, Nashville to New Orleans, breweries have become cultural landmarks, offering not just exceptional beer but immersive experiences that celebrate regional ingredients, history, and innovation. Renting brewery tours in the South isn’t just about drinking; it’s about storytelling, connection, and discovery. Whether you’re planning a corporate outing, a bachelor party, a family reunion, or simply a unique weekend adventure, renting a guided brewery tour provides structure, convenience, and access to exclusive behind-the-scenes experiences that individual visitors rarely get.

This guide will walk you through everything you need to know to successfully rent a brewery tour in the southern region—from identifying reputable providers and negotiating terms to maximizing guest satisfaction and ensuring compliance with local regulations. By the end of this tutorial, you’ll have a comprehensive, actionable roadmap to plan, execute, and refine a brewery tour rental experience that stands out for its quality, authenticity, and professionalism.

Step-by-Step Guide

Step 1: Define Your Goals and Audience

Before you begin searching for tour providers, clarify your purpose. Are you organizing a team-building event for 15 employees? A birthday celebration for 30 friends? A destination wedding after-party? The size, demographics, and expectations of your group will directly influence the type of tour you rent.

For corporate groups, prioritize educational components—brewing processes, ingredient sourcing, sustainability practices. For social groups, focus on atmosphere, tasting variety, and photo opportunities. Families may require non-alcoholic options, child-friendly spaces, and seating areas. Tailoring your objectives upfront ensures you select a provider that aligns with your vision.

Step 2: Research Brewery Tour Operators in the South

The South is home to thousands of breweries, but not all offer private or rented tour experiences. Start by identifying regions with high concentrations of craft breweries: Asheville, NC; Atlanta, GA; Nashville, TN; Austin, TX; New Orleans, LA; and Charleston, SC.

Use search terms like “private brewery tour rental South,” “group brewery experiences [City],” or “book a brewery tour for events.” Visit official brewery websites—many list private event options under “Events,” “Groups,” or “Book a Tour.” Also check third-party platforms such as Eventbrite, GetYourGuide, and local tourism boards that curate curated experiences.

Look for operators who specialize in group bookings. Avoid breweries that only offer public, walk-in tours unless they explicitly state they accommodate private rentals. Note their capacity limits, minimum group sizes, and availability during your desired timeframe.

Step 3: Evaluate Tour Packages and Inclusions

Not all brewery tours are created equal. Some offer basic facility walkthroughs with a few samples. Others include guided tastings, food pairings, merchandise discounts, branded glassware, and even custom beer labels for your group.

When comparing packages, request a detailed breakdown of what’s included:

• Duration of the tour (typically 60–120 minutes)
• Number of beer samples per person
• Availability of non-alcoholic options
• Food service (snacks, charcuterie, full meals)
• Access to exclusive areas (barrel rooms, fermentation tanks, packaging lines)
• Guided by a brewer or certified beer educator
• Branded souvenirs (tumblers, coasters, T-shirts)
• Private space for group gatherings before or after

Some providers offer tiered pricing—basic, premium, luxury. Choose based on your budget and desired level of engagement. Premium packages often include transportation coordination, which we’ll cover next.

Step 4: Arrange Transportation

One of the biggest logistical challenges in renting a brewery tour is mobility. Many southern breweries are located in industrial or outlying districts with limited public transit. Ensuring safe, timely, and comfortable transportation between stops is critical.

If your group exceeds 8–10 people, consider renting a shuttle or private bus. Many tour operators partner with local transportation services and can arrange this for you. Confirm that vehicles are licensed, insured, and equipped with seatbelts for all passengers.

For smaller groups, coordinate rideshares or designate a sober driver. Some breweries offer complimentary valet or shuttle service from nearby parking areas—ask about this during your inquiry.

Always confirm drop-off and pick-up locations in advance. Avoid last-minute changes that can disrupt the schedule and frustrate guests.

Step 5: Book and Confirm Details

Once you’ve selected a provider, initiate the booking process. Most require a deposit—typically 25–50%—to secure your date. Ensure you receive a written contract or booking confirmation that includes:

• Date and time of the tour
• Exact start and end locations
• Number of guests confirmed
• Items included in the package
• Payment schedule and cancellation policy
• Liability waivers or age verification requirements
• Emergency contact information

Confirm whether gratuities are included or expected. Some providers automatically add a service fee; others leave it to the discretion of the group. Clarify this early to avoid confusion.

Ask if they offer a rehearsal or site visit before the event. This is especially useful for large corporate groups or events with special requirements like accessibility accommodations or dietary restrictions.

Step 6: Communicate with Guests

After booking, create a clear communication plan for your attendees. Send out an invitation email or digital flyer with:

• Date, time, and exact meeting location
• What to wear (comfortable shoes, weather-appropriate clothing)
• What to bring (ID for age verification, cash for extras, camera)
• What’s included and what’s not
• Parking instructions or ride-share drop-off points
• Emergency contact number

Include a reminder about responsible drinking. Many southern breweries have strict policies about intoxication and may refuse service. Encourage guests to pace themselves and hydrate.

Step 7: Prepare for the Day of the Event

Arrive early—ideally 30 minutes before the scheduled start. Confirm with the brewery staff that everything is set: seating, samples, signage, and staff availability.

Designate a point person from your group to liaise with the brewery team. This person should have the contact number of the tour operator and know the itinerary inside and out.

Have a backup plan for weather if the tour includes outdoor areas. Many southern breweries have patios or gardens—ensure there’s covered seating or an indoor alternative.

Take photos and videos (with permission) to document the experience. These can be shared afterward as a thank-you or promotional material for future events.

Step 8: Post-Event Follow-Up

After the tour, send a thank-you message to the brewery team. A handwritten note or personalized email goes a long way in building relationships for future bookings.

Survey your guests. Use a quick digital form (Google Forms, Typeform) to ask:

• What did you enjoy most?
• Was the pace too fast or too slow?
• Would you recommend this brewery to others?
• Any suggestions for improvement?

This feedback helps you refine future events and gives the brewery valuable insights. Many operators will even share your feedback with their team to improve their service.

Consider posting a review on Google, Yelp, or TripAdvisor. Positive reviews help local businesses and improve your own credibility as an event planner.

Best Practices

Respect Local Culture and Regulations

The South has a rich and varied relationship with alcohol. While craft beer is widely embraced, some counties or municipalities maintain dry laws or strict liquor licensing rules. Always verify that the brewery you’re booking is legally permitted to host private events and serve alcohol in your chosen location.

Be mindful of cultural norms. In more conservative areas, avoid overly rowdy behavior, loud music, or inappropriate attire. Many southern breweries pride themselves on being family-friendly and community-oriented—align your event’s tone accordingly.

Plan for Dietary and Accessibility Needs

Always ask the brewery about gluten-free, vegan, or allergen-free food and beverage options. Many craft beers contain gluten, but some breweries now offer dedicated gluten-reduced lines. Food pairings should accommodate common restrictions: dairy-free cheese, nut-free snacks, plant-based proteins.

Ensure the venue is ADA-compliant. Ask about ramp access, wide doorways, accessible restrooms, and seating arrangements. If your group includes elderly attendees or those with mobility challenges, confirm that the tour route doesn’t involve stairs or narrow passages.

Manage Group Size Wisely

Most breweries cap private tours at 20–30 guests to maintain quality. Larger groups may need to be split into rotating sessions. Don’t try to force 50 people into a space designed for 25—it compromises safety, experience, and the brewery’s ability to provide personalized attention.

If your group exceeds capacity, ask if the brewery can coordinate multiple time slots or partner with a neighboring location for a “brewery crawl” experience.

Timing Matters

Book early—especially during peak seasons. Spring and fall are the busiest times in the South for outdoor events and tourism. Weekends fill up quickly. Weekday tours (Tuesday–Thursday) are often more affordable and less crowded.

Avoid scheduling tours during major local events like festivals, football games, or holidays. Traffic congestion and limited parking can derail your plans.

Build Relationships, Not Transactions

Treat the brewery as a partner, not just a vendor. Show appreciation for their work. Ask questions. Compliment their process. Share your event’s purpose—whether it’s celebrating a milestone, supporting a cause, or simply bringing people together.

Brewers are passionate storytellers. When you engage with their craft, they’re more likely to go above and beyond—offering extra samples, behind-the-scenes access, or even a custom beer name for your group.

Document Everything

Keep records of all communications, contracts, receipts, and guest lists. In case of disputes over payment, cancellations, or service issues, documentation is your best defense.

Also, photograph the venue, the staff, and the experience. These visuals can be repurposed for social media, newsletters, or future marketing materials.

Tools and Resources

Booking and Planning Tools

Use digital tools to streamline your planning:

• Google Calendar – Schedule reminders for deposits, deadlines, and follow-ups.
• Airtable – Create a customizable database of breweries, packages, pricing, and contact info.
• Canva – Design professional invitations, signage, or thank-you cards.
• SurveyMonkey or Google Forms – Collect post-event feedback efficiently.
• WhatsApp or GroupMe – Create a group chat for real-time updates with attendees.

Transportation and Logistics

For group transport:

• ShuttleFare – Compare local shuttle services by price and capacity.
• Uber for Business – Book multiple rides with centralized billing.
• Local limo companies – Often offer discounted group rates for brewery tours.

Research and Discovery Platforms

Find breweries and tours using these trusted resources:

• BeerAdvocate – User reviews and ratings for southern breweries.
• RateBeer – Detailed beer profiles and brewery location maps.
• Visit [State] Tourism Websites – Official state tourism boards often list curated brewery trails (e.g., “North Carolina Beer Trail,” “Texas Craft Beer Trail”).
• Instagram and TikTok – Search hashtags like

  AshevilleBrewery, #AustinCraftBeer, or #SouthernBreweryTour to see real guest experiences.

Legal and Compliance Resources

Understand state-specific alcohol laws:

• Alcohol and Tobacco Tax and Trade Bureau (TTB) – Federal guidelines for alcohol service.
• State Alcoholic Beverage Control (ABC) Boards – Each southern state has its own rules. For example, Georgia restricts on-site sales after 11 PM; Louisiana allows extended hours in tourist zones.
• Local ordinances – Some cities (e.g., Nashville, Charleston) have specific rules for group tours on public sidewalks or in historic districts.

Always confirm that your tour provider holds the proper permits for private events and alcohol service.

Real Examples

Example 1: Corporate Team Building in Asheville, NC

A tech company from Raleigh organized a 20-person retreat in Asheville. They booked a half-day tour with Burial Beer Co., known for its experimental brews and eco-conscious ethos.

The package included:

• 90-minute guided tour of the brewhouse and canning line
• Five tasting samples paired with locally sourced charcuterie
• Custom label design session where each employee created their own beer name
• Complimentary branded growlers to take home
• Private outdoor patio for lunch after the tour

The company arranged a shuttle from downtown Asheville and provided reusable water bottles to promote sustainability. Guests later shared photos on LinkedIn, generating organic brand exposure for both the brewery and the company.

Example 2: Wedding After-Party in Austin, TX

A couple married in downtown Austin wanted a unique reception for 45 guests. They partnered with Jester King Brewery, a renowned farmhouse ale producer located outside the city.

The brewery offered:

• Private barn space with string lights and picnic tables
• Two-hour tour with the head brewer
• Unlimited tastings of six seasonal ales
• Local food trucks serving BBQ and tacos
• Custom beer named “The Austin Union” with the couple’s initials on the label

Guests received handwritten thank-you notes from the brewery team. The event was featured in a local wedding blog, boosting the brewery’s visibility among high-end clientele.

Example 3: Family Reunion in New Orleans, LA

A family of 28 traveled from Mississippi to celebrate their matriarch’s 80th birthday. They chose NOLA Brewing Company for its historic setting and family-friendly atmosphere.

The tour included:

• 120-minute walking tour of the 100-year-old facility
• Beer samples paired with Cajun-inspired bites (gluten-free and vegetarian options available)
• Live jazz performance in the courtyard
• Photo booth with custom props and a sign reading “Happy 80th, Grandma!”
• Complimentary non-alcoholic root beer floats for children

The family created a shared Google Album with all photos and sent printed copies to everyone afterward. The brewery later invited them to return for their annual “Family Brew Day” event.

Example 4: College Alumni Group in Chattanooga, TN

A university alumni association rented a brewery tour for 35 graduates returning for Homecoming. They selected Cool Beans Brewery, known for its community involvement and creative branding.

The experience included:

• “Brew Your Own Name” station where guests designed personalized beer labels with their graduation year
• Trivia game with prizes (brewery merch)
• Exclusive preview of a limited-edition beer named after the university’s mascot
• Donation of $5 per guest to a local youth beer education nonprofit

The event raised awareness for the nonprofit and created lasting goodwill. The alumni group now hosts an annual tour as a tradition.

FAQs

Can I rent a brewery tour for just two people?

Yes, many breweries offer private bookings for small groups, though minimum spend requirements may apply. Some even have “intimate experience” packages for couples or small families.

Do I need to be 21 to book a brewery tour?

You don’t need to be 21 to book the tour, but all attendees who will consume alcohol must be 21 or older with valid ID. Non-drinkers and minors are welcome in most cases, but check the brewery’s policy on age limits for entry.

Are brewery tours in the South wheelchair accessible?

Many newer breweries are fully accessible, but older facilities may have limitations. Always ask specifically about ramps, elevators, restroom access, and tour route accessibility before booking.

Can I bring my own food or alcohol?

Most breweries prohibit outside alcohol due to licensing laws. Some allow outside food, especially for private events, but others require you to use their catering partners. Always confirm in writing.

How far in advance should I book a brewery tour?

For weekends or peak seasons (March–May, September–November), book at least 6–8 weeks in advance. For weekdays or off-season, 2–4 weeks may suffice. Popular breweries often book 3–6 months ahead for large events.

What if someone in my group gets too drunk?

Reputable breweries have policies to refuse service to visibly intoxicated individuals. Designate sober individuals in your group to monitor behavior. If necessary, the brewery staff can assist with arranging safe transportation.

Can I get a discount for a nonprofit or charity event?

Many southern breweries support community causes and offer reduced rates or donated services for registered nonprofits. Provide documentation of your 501(c)(3) status when inquiring.

Is tipping expected for brewery tour guides?

Tipping is not required but appreciated, especially if the guide went above and beyond. A general guideline is $5–$10 per person for exceptional service. Some providers include a gratuity in the invoice—check before adding extra.

What if the weather is bad on the day of the tour?

Most indoor tours proceed as scheduled. Outdoor areas may be relocated or covered. Always ask the brewery about their inclement weather policy when booking.

Can I extend the tour or add extra services on the day of the event?

Possibly, but it depends on staff availability and inventory. Adding extra samples, food, or time may incur additional charges. It’s best to confirm upgrades in advance.

Conclusion

Renting a brewery tour in the South is more than a leisure activity—it’s an opportunity to connect with local heritage, support small businesses, and create unforgettable memories. The region’s vibrant craft beer scene offers unparalleled variety, from hop-forward IPAs in the mountains to sour ales infused with local fruit in coastal cities. But to truly harness the potential of these experiences, you must approach the rental process with intention, preparation, and respect.

This guide has provided you with a comprehensive, step-by-step framework—from defining your goals and selecting the right provider to managing logistics, communicating with guests, and following up with gratitude. You’ve seen real-world examples of how corporate teams, families, and communities have transformed ordinary outings into extraordinary events.

Remember: the best brewery tours aren’t the most expensive ones—they’re the ones thoughtfully planned with people in mind. Whether you’re organizing your first group event or your tenth, the principles remain the same: prioritize safety, honor local culture, and celebrate the craftsmanship behind every pint.

As you plan your next brewery tour in the South, don’t just book a tour—build a story. Let the beer be the vehicle, but let the people, the place, and the purpose be the journey.