What Is a Press Release and Why It Still Matters in 2025

In today's digital age, the press release remains a powerful tool for businesses, organizations, and even individuals looking to share news with the public. Whether launching a new product or announcing a company milestone, a well-written press release can make all the difference. For brands like Saromben, using press releases effectively can help build trust, boost online visibility, and reach a wider audience.

What Exactly Is a Press Release?

A press release is a brief, official statement delivered to media outlets to inform the public about something noteworthy. It's often used to announce product launches, company news, events, awards, or partnerships. Unlike advertisements, press releases are meant to provide factual and timely information, often written in a journalistic tone.

The goal of a press release is not just to inform but to encourage journalists, bloggers, or influencers to cover the story in their own words. When distributed correctly, it can earn a business valuable media exposure without paid promotion.

Key Components of a Press Release

To be effective, every press release should include the following elements:

• Headline: A clear, attention-grabbing title.

• Dateline: The release date and location.

• Lead Paragraph: Answers the who, what, when, where, and why.

• Body: Supporting details, background information, and quotes.

• Boilerplate: A short paragraph about the company or organization.

• Contact Info: For media inquiries or further details.

By structuring a press release this way, journalists can easily scan and understand the message, making it more likely they’ll pick it up.

The SEO Power of Press Releases

In the era of Google search and online branding, press releases play a significant role in Search Engine Optimization (SEO). Here's how:

• Keyword Integration: Including keywords like your business name, product, or topic can help your press release appear in relevant searches.

• Backlinks: When online media platforms pick up your press release, they often link back to your website, boosting domain authority.

• Content Freshness: Google loves fresh content. Regularly publishing press releases helps maintain an updated digital footprint.

However, press releases should be crafted with care. Avoid stuffing them with keywords or making them overly promotional. Authenticity and clarity still matter more to both readers and search engines.

How Portal Narasi Helps Distribute Your Story

One of the key challenges with press releases is distribution. Writing a great press release is only half the job — getting it seen is the other half. That’s where digital media platforms like Portal Narasi come in.

Portal Narasi specializes in publishing human-centered stories, including branded content and press releases. With a wide reach and high engagement, it helps businesses and creators amplify their messages to relevant audiences. By submitting a press release to a trusted platform like this, your news stands a better chance of gaining organic traction and reader trust.

Tips for Writing a Press Release That Gets Picked Up

Want your press release to get noticed? Here are some simple but effective tips:

1. Start Strong: Your headline and first sentence should be powerful and to the point.

2. Stay Newsworthy: Focus on information that’s genuinely valuable or new.

3. Use Quotes: Adding quotes from a CEO, spokesperson, or customer adds authenticity.

4. Keep It Short: Aim for 400–600 words; journalists are busy people.

5. Include Multimedia: Images, videos, or infographics can increase engagement.

6. Proofread: Grammatical errors or typos can hurt credibility.

A press release should be professional, but not robotic. Write as if you're talking to a smart, curious audience who just needs the facts and a reason to care.

Common Mistakes to Avoid

Even experienced writers can slip up. Be sure to avoid these common errors:

• Making it sound like an ad.

• Ignoring the target audience.

• Failing to include contact information.

• Overloading with jargon.

• Sending without checking the timing or news cycle.

When used correctly, a press release doesn’t just inform — it starts a conversation.

Why Press Releases Still Work in 2025

With social media, blogs, and influencer marketing on the rise, some people think press releases are outdated. But the truth is, press releases are evolving, not disappearing.

Here’s why they still matter:

• Credibility: A well-placed press release builds trust with journalists and customers.

• Control: You control the message, tone, and facts shared.

• Visibility: From Google News to industry websites, a good press release can travel far.

• Versatility: They’re useful for startups, nonprofits, artists, and corporations alike.

Press releases continue to offer a low-cost, high-impact way to manage public relations in the digital world.

Final Thoughts

Whether you’re a small business like Saromben or a growing enterprise, learning to write and distribute press releases effectively can transform the way you connect with the media and the public. Leverage tools like Portal Narasi and stay updated with SEO best practices to ensure your news reaches the right eyes at the right time.

A press release is more than just a formality. It’s your chance to own your story — so make every word count.